Despite its focus on wholesale; Caribe is growing a strong and faithful retail following. Will's passion for coffee and love of social media has led to a great relationship with his customers and is passionate about sharing all things coffee with them.
Will came up with the idea of home roasting after his first shipment of Green beans arrived before the Roaster! He used traditional pan roasting techniques from Honduras to start developing his roast profiles and thought "why can't other people do this!".
Those of us a little more adventurous and interested in creating their own profiles might find this fun!