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It's that time of year again when we excitedly await our new harvest, ready to start cupping and updating our flavour profiles! As a growing business it can be hard to plan stock replenishment against sales especially when combined with using the most sustainable but slowest method of importing (freight). We are very happy to say timing was ....ahem....almost perfect! Best seller Copan has been marked out of stock to ensure subscriptions can be fulfilled but will be back in stock in a few short weeks. In the meantime we have brought back "Roaster's Choice", a great deal for you with savings of up to 40% off our premium selection, but the Roastery gets to choose!
We've had quite a few queries and questions over the years, the most common ones being What is Coffee Roasting? Does roasting kill pesticides? and... Can you freeze coffee? and we always try to answer them in our blog (PS you don't need to freeze coffee, it doesn't help - just get fresh roasted delivered free!).
Know your Producer (us!) and Stick with Sustainable Coffee
As lovers of coffee, it's essential to understand the darker side of this beloved indulgence. The global demand for coffee has led to significant deforestation, threatening our planet's precious forests and the communities that depend on them.
A recent study by Japan's Research Institute for Humanity and Nature revealed that the average consumer of coffee, along with other commodities like beef and palm oil, contributes to the felling of four trees annually. This might not seem alarming on an individual level, but when you consider the massive scale of the coffee industry, the consequences are catastrophic.
Vietnam, a major coffee producer, is losing its forests due to the growing demand for coffee. Countries like Italy, Germany, and the US are driving deforestation in Vietnam by urging farmers to expand their coffee plantations, resulting in the loss of valuable biodiversity.
The impacts of deforestation are far-reaching, affecting climate regulation, biodiversity, and the livelihoods of local communities. However, there is hope in adopting sustainable practices. By supporting eco-friendly farming methods, such as shade-grown coffee, and investing in reforestation efforts, the coffee industry can mitigate its ecological footprint.
As consumers, we have a crucial role to play. By making conscious choices and supporting companies that prioritize sustainability, we can protect our forests and create a brighter future for coffee, without compromising the well-being of our planet.
Let's savor our favorite beverage responsibly and join hands in preserving the beauty and richness of our world's forests.