The best way to explain what microlot coffee is, is this apple orchard analogy: Imagine you have an orchard and most of the trees produce great apples, but you’ve noticed that in one spot of the orchard the apples are phenomenal. Like out of this world better. These apples taste better, are crispier and juicer. So you decide to fence these babies off, water them specially, listen to their every whim and need, and give them all the special attention they deserve. Then when it comes time to harvest, you keep them aside and process them separately, so they are delightfully shiny and good looking. Then you get to sell these special apples to special buyers who will pay top dollar for the top apples.